I recently found a story at BoredPanda.com that highlighted a “creative dad” taking crazy pictures of his daughters. As a photography enthusiast I could not help but pay close attention to these entertaining photos. A few things stood out immediately:
1. I remember seeing similar photos before
2. Is it possible that almost stock looking photography becomes viral? (My wife passed it to me, and someone passed it to her…)
So, if I have seen similar photos before, does that mean that I don’t agree this guy is creative? No
Creating great photos, mobile apps or even marketing campaigns is not an easy task. As users we seem to be equally impressed by excellence even in the absence of uniqueness and originality. Of course there is a threshold.
Even if something has been done before, it does not mean you can’t do it better and get the same or even greater success (e.g. Groupon).